Our vision concerning the name of the hospital is to create recognition in a blink of an eye. The name should be one that is easily pronounceable in various languages, for example Papiamentu, English, Dutch and Spanish.
The first focus point is to emphasize on Curaçao / Kòrsou as the brand of the hospital, and at the same time illustrate our pride “It Is Ours”. The second focus point needs to have a connection with the hospital, it needs to represent what the hospital stands for in few words. To define this, we have chosen Medical Center / Sentro Médiko as the second part of the name.
When it became the time to design the logo, we placed various factors that we wanted the logo to incorporate and represent.
- Patients are central
- A care center in Curaçao, in the Caribbean with continuous quality for Caring and Curing
- Transparent, flexible, colorful and coherent
- Innovative and modern
- Interactive and integrate the different disciplines of caring and curing